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This time, though, it wouldn't let me install the app And it is insisting that I do this questions thing. So I thought OK, the usuall rubbish - mother's maiden name etc. But no. They want really personal stuff, like my first film in the cinema, my dog's name, best friend at primary school.... What the hell??
(a) You do realise you do not have to give the true answers to these questions, do you not ? As long as you recall the correct answers, that is all that matters. Because it is highly likely that as a private individual, your sole interaction with Apple will be electronic, all you need to do is to be able to feed the machine the right answers in order to get the output you want.
(b) It is
NOT profiling.
MacBoero has the answer. A while back, there were regrettably a whole series of fraudulent transactions undertaken by unscrupulous individuals on the Apple iTunes store service. Apple swiftly took action to put in place mechanisms to prevent future occurrences.