Originally Posted by
Mod Kit
'Streamlined for business'
This is all the wrong way round in my humble opinion. 'Streamlined for business' says three things to me.
1. A leaner more agile company borne out of the dying embers of what was once a good respected airline.
2. Emphasis on the business passenger
3. Regional is open for business
But when Joe Public navigates to bmiregional.com and they are diverted to flybmi.com (and the old booking engine), and click on the advertised 'where we fly' detailing flights to Baku, Belfast and Beirut, plus British Airways advertising, I can't but think this has been managed with little or no thought. The average punter will quickly discount point 1, 2 & 3 as they don't read the small print and go with the headline that bmi is sold to IAG and is now BA.
It would have made more sense to have the bmiregional.com website up and running before such a press release, at least like fastjet with a statement something like 'bmi regional - coming soon'.
I think damned if they do announce stuff, damned if they don't. People baying for information but when they do, let's knock them. It's not the same situation as fastjet, they have an airline to run now as we speak and they need to use the old website so people can book flights to survive, whilst developing the new stuff alongside. They also need to get the name out there still, hence news of flying seals and advertising/branding contracts, it's the beginning of them saying 'Hello, we're still here!' there's no such thing as bad publicity as they say. If the web link had gone to a holding page then there's a danger customers might've stopped there and gone elsewhere. I imagine it's a difficult thing trying to reinvent yourself whilst being your old self.
Just my opinion!