'Streamlined for business'
This is all the wrong way round in my humble opinion. 'Streamlined for business' says three things to me.
1. A leaner more agile company borne out of the dying embers of what was once a good respected airline.
2. Emphasis on the business passenger
3. Regional is open for business
But when Joe Public navigates to bmiregional.com and they are diverted to flybmi.com (and the old booking engine), and click on the advertised 'where we fly' detailing flights to Baku, Belfast and Beirut, plus British Airways advertising, I can't but think this has been managed with little or no thought. The average punter will quickly discount point 1, 2 & 3 as they don't read the small print and go with the headline that bmi is sold to IAG and is now BA.
It would have made more sense to have the bmiregional.com website up and running before such a press release, at least like fastjet with a statement something like 'bmi regional - coming soon'.
Last edited by Mod Kit; 13th Sep 2012 at 07:26.