Ah, gravitysux, sounds nice but unfortunately untrue. Zimex used to get subsidies from the Swiss government, but the Danish government is not as helpful, and it would be illegal anyway under EU legislation.
As for competing against AA, Rossair has been doing a fine job of that for some years, and let us hope that they continue to. It would be boring to be the only fish in the pond.
Before everybody starts bombarding me with questions, I know nothing about these particular contracts other than that there are some very busy people back in Denmark at the moment. I am fortunately not one of them.