Well, I fix them for a living - and I can assure you that you don't want any of that IOBit software anywhere near your machine, unless you like paying people like me to clean it off when the machine crashes on you.
Their "Advanced Systemcare with Antivirus" has the unique ability in that it can't even detect viruses, and the "Systemcare" bit does nothing useful at all.
Of course the magazine reviews will hype it up - they have to, otherwise the companies stop advertising
Malwarebytes is a different animal
Comes from a different company, and it works. But its a malware scanner, not an optimisation program and so not comparable.
As for "cookie cleaner" - do you mean CCleaner? The C in that stands for CrapCleaner, not cookie....and yes its a good program in the correct hands. Nothing to do with IObit though - it comes from Piriform