I find the earlier the better. I'm retired and when flying long haul i usually know well in advance so i look for a good deal and if i see one i buy it. I do not recall seeing a cheaper fare after the deal.
I have only tried to upgrade at check in once and the fare quoted was higher for one way than i could have paid for a return ticket three month's earlier on line..That was for BKK to LHR..
Edit.. Sorry, forgot you were talking about Virgin. I wasn't..
Last edited by 1DC; 20th Aug 2012 at 14:33.