Thanks for posting,
cyrilroy21, and this could be useful to people new to the field. For those in the biz, or long terms pax, none of this is new.
The questions to be asking are :
- How will it end?
- Given that the carriers cannot club together to force prices up, the pax will continue to force prices down.
- When will national govts (where not restricted by statute) finally stop funding their loss making flag carriers?
- When will more carriers merge?
- When will national govts allow more cross border ownership?
- Is merging and cross border ownership (to reduce overheads) the answer?
- When will owners/shareholders decide that owning an airline is not as glamourous as it once was and stop throwing money at it?
- Etcetera etcetera
Of course, it goes without saying that, the fuel is going to be crux of it all.