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Old 15th Aug 2012, 07:19
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Nakata77
 
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davidjohnson6, alot of calculations there, but not everything can be as black and white. Yield is the missing formulae.

EZY adding AMS from NCL in itself shouldn't have any impact on either NCL or MME-AMS as most of the traffic is connecting. Someone mentioned something like 90% of traffic is connecting. So easyJet are doing the right thing and addressing a missing segment of the market - point to point LCC. This market should grow the overall pie size of the NE England-AMS market.

The more relevant question, in my opinion, is whether the economic downturn is having an affect on KLM's yield, and the propensity to travel of people within the MME catchment area. The propensity may simply be falling away and needs to be stimulated with ever lower fares to maintain loads.

Having said that, as long as LHR and the London airports remain restricted to UK regions, KLM should be able to protect and grow their UK-AMS-Onward market.

Last edited by Nakata77; 15th Aug 2012 at 07:22.
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