One of the reasons that I think Boeing are making so much of the air-con for the 787 is simple publicity.
They have heard the complaints over the years and have claculated a way that they can increase fresh air without a penalty on fuel consumption. So they want everyone to know that is a big part of the 787.
Of course, my cynical mind says that they will tell everyone enough times so that folks believe it ... they HAVE to make a success of the 787 as they have bet the farm on it. They saw that the word Jumbo was theirs and then became public property as the 'Hoover' word as a generic for large pax aircraft.
You will have seen that, this time, they chose the word and branded it all over the place. All the publicity has this and lauch carriers are also splashing the name - just look at Thompson inviting you to name their Dreamliner not their 787.
Boeing hope that pax will want to travel on the Dreamliner and not the super-jumbo that could be a 744 or 748 or 787 or 380. In idle conversation with a friend yesterday about aircraft, they mentioned the Dreamliner - even though they had no idea what size/capacity it had or what duration it would operate. So Boeing appear to be succeeding and all strength to them for having found a new angle. Personally, I'll wait for it work through it's teething problems for a few years.
So, to return to the topic (
) if you tell folks you've fixed the air-con problem and the fix is called 'Dreamliner' you have a chance of getting your money back.
Whether there is a problem is another matter but I'm sure that Boeing could line up a 727 full of 'experts' to tell me all about it.
