Operating a 2-4-6 service from BOH will limit overall demand.
Plus the fares that are necessary to make a J-31 worthwhile are also steep.
If you were to add aircraft size, with a corresponding lower increase in cost you get cheaper seats. This then stimulates demand. It might be possible to achieve better results with an ATR-42 on this route. OR improved schedules for a J-31 operation will have a beneficial effect on demand.
They are more than covering their costs with a 55-60% load factor and average fares of 75GBP
Last edited by Nakata77; 13th Aug 2012 at 14:11.