EAM,
that would be his fourth attempt then. There were two companies by the name of Lauda air already. The 1st operated F27 and went bankrupt in 1983, the second one was forced on Austrian Airways in 2002 just before it would have gone belly-up. His 3rd attempt is Fly Niki, which is now a part of the ailing Air Berlin conglomerate.
This gentleman has not exactly a stellar record when it comes to running an airline.