Unfortunately shot by friendly fire and there is plenty of ammunition left yet. This is not about an airline, but rather a commodity for self fulfillment.
Nothing friendly about this fire. It's no accident, and you have stated that in the second sentence.
I really like the suggestion floated this week that some banks suggested bonuses should only be paid on retirement to cut out the short term nature of what is going on at the moment.
I like even better that bonuses are paid on actual performance (good not bad), or better still, pegged to the share price of the company. If the share price drops by, let's pull a figure out of the air, 70% from it's high, then bonuses are forfeited until the share price gets to within 10% of its high and only then at retirement.