3 simple things
The Virgin CEO needed to implement 3 simple initiatives to raise then hold pilot engagement.
1 New professional uniform. Check. The initial euphoria has waned and this is seen as more for JBs benefit than crew.
2 Improve Crew Meals. Fail. Pilots are simple creatures. Look on the bright side though, at least you guys don't have to pay for water whilst paxing anymore.
3 Duty travel in Business Class. Fail. JB will "never repeat this mistake from QF". Pity about all the sickies on DPS with the resultant call out and overtime costs though.