Firstly, thanks for all the replies, and particularly Nick, who I suspect is from the magazine. Sorry it took so long to reply, but hey, that's life sometimes, other stuff comes up.
The reason that I was so surprised that newsstand version of pilot was not available is because all the other magazines I subscribe to (2x sailing, 1x motorbike) automatically allowed me to get it via the iPad app without needing to pay any more. So, Nick, thanks very much for taking the time to come back to me, and can I suggest you have a chat with someone from IPC media as they seem to have tied things up no problem (although they may pay for it!)
As for the suggestion of downloading the PDFs and reading it that way. Yes, I can do that, but one of the nice things is the way newsstand tells you when the new issue is in, etc.dont fancy always having to go to the web site, download, store, open etc. just a bit messy.
And finally, foxmoth, OMG thanks. I have just downloaded LOOP, and not only is it a fun read, but what a brilliant alternative use of an electronic tablet as a magazine. I love the eclectic mix of ways to deliver it, the embedded video, the way it scrolls, everything....that will keep me busy for many an hour. Thanks!!!
IPZ