Hiwaytohell, I accept your definition:
dhere to high ethical standards and uphold themselves to, and are accepted by, the public as possessing special knowledge and skills in a widely recognised, organised body of learning derived from education and training at a high level, and who are prepared to exercise this knowledge and these skills in the interest of others.
However the Board and Managers of the airline do not fit that definition in my opinion, and that's the rub.