Originally Posted by SOPS
EK would not tolerate thier ticket holders ending up on a Jetstar flight, in my opinion at least. It would go against everything they market and thier brand image. And they are very very protective of the brand.
Absolutely.
But think about this - QF domestic fliers hate Jetstar, that's why they fly QF international expecting top shelf service. Rightly or wrongly QF International is reportedly not making cash so the QF board engages Emirates to deploy their brand and associated reputation for ultra top end levels of quality and service which gives the QF feeder network from domestic a truly top end international product to feed into.
QF gets cheaper international links, EK gets feed in from QF domestic and everyone wins.
Unless you happen to work for QF International.