To be fair towards Blue Islands, they have done well between Jersey and Bristol and passenger numbers are up by quite a significant amount. I would imagine Blue Islands want to replicate this success in Guernsey.
I agree there are other options for route growth from Guernsey that could be explored – perhaps Cardiff, Leeds/Bradford or London City – but if Blue Islands operate the route twice daily as they do from Jersey, I am sure it will be popular with business people and locals.
Of course, Jersey was underserved from Bristol, with Flybe only operating a 5 times a week service, however, passengers numbers on the Guernsey to Bristol route have been declining for a number of years, and if Blue Islands can increase demand then I think competition should be welcomed.