it's about peace and nourishment of the soul in these troubled times where the media are spending a huge amount of effort convincing us how hard life is despite the fact that it generally isn't (for Australians).
Are they advertising a commune or a transport company?
Seriously, thanks for the insight and you obviously know your stuff with this so I'll ask the question...what about product? Even with an esoteric ad, shouldn't you still show someone using the product somewhere? Even weirdo beer ads have someone drinking the beer at some point.
I get the feeling that the people who like this ad are the enlightened advertsing types who know a lot about the medium, a bit like people who appreciate Jackson Pollock paintings or Steven Berkoff plays which leave the rest of the population either
and/or
. Does that make us unenlightened? Probably, but so are the majority of airline customers, art gallery visitors and theatre goers. Most people just aren't all that sophisticated. Are they pitching their ad to the several thousand advertising experts who 'get' it or the remaining millions who don't?
The soundtrack titled ‘Atlas’ by Daniel Johns, devours a chilling and eerie state preparing the audience to witness something special, setting off an emotional state for viewers.
In their opinion. In mine (and it's subjective but so is theirs) it's a bland dirge.