Airports have taken the simple process of checking in - one size fits all except more attention to the business & first clients & turned it into a heaving mess of online check ins, bag drops, kiosk check ins, SMS bar code check in's &c. People now don't know where they are supposed to go & what they are supposed to do.
This
mess probably saves a corporation a few quid which they pay out in bonuses to directors and consultants.