Nothing is becoming cheaper, why should any SFH supplier subsidise a customers flying?
It has always struck me as curious that we as aviation professionals and companies (focusing on SFH suppliers with airframes such as leased in Robinsons) have often failed to make a good margin on our services in comparison with the margins I seem to see from other industries.
This is compounded by a seeming air of fear that if we did choose to increase our prices then the customers would walk away. Well the customers would have no choice if as an industry we pulled our socks up and did it as one...
I would summise that as a customer you would be truly shocked if you were given visability of the actual figures involved in running aircraft and how slim the margins can be.
I congratulate LHC.