Arguments about advertising, individual perceptions on LCCs, and personal vendettas towards Jetstar are simply tangents to the real issue here. Qantas is an Australian icon, a part of our collective history, and something that all Australians should be proud of. It's name is being dragged through the mud. It will be a sad day when I can no longer go to an airport and see a white roo on a red tail. All Australians should do everything they can to keep Qantas profitable, unfortunately we are playing with a rigged deck if the people who are running it want to destroy it.