That external advertising generates pure revenue straight to the bottom line.
Considerably critical since yield alone does not deliver sufficient returns.
For it is only ancillary revenue that keeps most LCC's out of the red.
The consumer drives this result by demanding low fares. It is a virtuous circle.
Jetstar are not the first nor the last to capture this revenue stream.
And really - the consumer could not care less what the exterior of the aircraft looks like.
12M pax forecast for FY13 certainly proves this...
Regardless of what the "haters" on this board say - the consumer has voted through their patronage on-board.
It is that simple...