I suspect the hand of the shrewd Ms McCall here..its a
PR triumph and one in the eye for their chief competitor, and any downside will be offset by the goodwill and re assurance it generates. It shows Easy as a company trying to look after their customers. Personal anecdote here, two weeks ago was doing Lpl-Gib checked in on line the night before and my printer messed up the printouts..too late to replace the inks.Turned up expecting Ryanair type grief, instead met with cheery re assurance went to bag drop and they happily printed new boarding cards free of charge.Same on the return.
Add up all the little things, throw in professional crews,new aircraft, reasonable fares, allocated seats and whats not to like