Well, this sort of stuff normally moves to SLF fairly quick but
in all fairness Willie Walsh (Businessman of the Year from one Irish newspaper) is making money from this 'Ryanair Lite' concept if you look at their financials. Not bad for the time it took to turn it around.
Interesting to see what the key discriminators are for passengers. As a regular DUB-BHX passenger its an FR-EI fight.
We've talked before in SLF about the EI new 'service'.
You can write to their customer service department at Dublin Airport.