Nik320
"Flying-spike where do you work?? I want to come get $300 worth for free if that's how you operate."
I get paid for advice so here is your $300 worth:
Some things you do in business give you no immediate, tangible return apart from enhancement of the business's reputation and, in doing so lead to future custom (at a profit) that would otherwise not have occurred. This is because the recipient of the free service or product see the provider as a fair trader and worthy of their trust and business. This is called "Good Will" and is even measured and quantified when assessing the assets of a business.
It isn't a new practice in aviation either, "barnstormers" of old used to give away the odd free ride to make the most of the "free" advertising when the recipient returned to earth and spread the word amongst the crowd.
Last edited by flying-spike; 1st Jul 2012 at 22:47.