if you snare the student, you get them for the entire PPL journey.
Interesting point - it is precisely because
...many schools particularly in the GA world don't charge for the instructor on a TIF...
...that the job always gets thrown to a Grade 3, possibly the person in the school least equipped to ensure a great experience and do an effective soft-sell.
As a young fella I know I scared off more than one prospective student
Over the years at least two of those have come to
my school (without recognising me as the callow yoof I once was), had a great TIF, and said "Last time I flew was in 199x at [school]...it was awful - that guy was a ********!"