That is downwind with negative airspeed as you are close to the ground so using the term downwind is acceptable ( you will always have negative airspeed at some point when slowing down/hovering downwind) if you go up and hover at say 1000ft then you only have negative airspeed as what you are doing is not influenced by the ground unless there is a 1500 ft cliff just behind you that you could be blown into!!
I believe as I said in my previous post we should only use the term into/down wind when the ground is playing a significant role in what we are doing. Doing a negative airspeed approach to a cloud top at 2000ft won't end up in a crash if you mess up. Doing one to a HLS downwind and messing up could be expensive
HF