www - I would say that the Guardian piece wasn't effortless - that poor scribbly was so incensed, he even ended up having a pop at something on the architect's website. Still, he can justify being out of step with public opinion as a consequence of having the 'niche' view. And it is a niche view - if you look at the Guardian's plummeting circulation figures. To his enlightened mind, he might hold the moral high ground, higher than the Lanc in fact, but he and his increasingly pointless rag are definitely in the weeds as far as the public is concerned.