Even if you live in Singapore you can still be Australian at heart. Clever.
More like:
Even if your BASED in Singapore you can still be Australian at heart.
As for the line:
"Everything we do is focussed on the people that fly with us"
Grounding an airline & stranding your passengers, not so clever.
Qantas needs to get back to basics, give people a reason to fly with them.
The travel experience is remembered, long after the price is forgotten.