With EK about to commence MEL-DXB nonstop with the A380 the QF position at MEL will be weakened further. Add the SQ press release yesterday they are planning to add a further 10 services per week to the Australian market before the end of the year and we start to see QF has no long term strategy.
BTW. I understand the recent initiative by QF to terminate BKK-LHR and HKG-LHR and use a BA connection has been a dismal failure for both carriers. The punters do not want a change of carrier and long connections in BKK and HKG.
I assume this is the reason for a further frequency by SQ between SIN-LHR from October and the planned increase in services SIN-Aust.