Firstly I will state I have no axe to grind with BOH or any regional airport: I believe they have an important role to play now & increasingly so if / when we get out of our current economic malaise.
However Shamrock to suggest yield is unimportant is I fear a little naive.
If you earned £2000 a month but had bills totalling £2100 a month would you consider that unimportant? Maybe if it was only a month or two because the car had broken down & you normally spent less than you earned then okay but long term you'd have a problem!
It's no different for an airport or an airline. Sure airports can (& do) attract airlines by offering deals but the running costs still need to be paid. Airlines can (& do) lower fares to attract more passengers (especially out of season) but the pilots & cabin crew don't fly for free (although some "Low Cost" folk feel like they do I suspect!) & the fuel to get you there still costs the same.
Apologies if I am teaching you to suck eggs (& to any airline economists who will correctly state its a little more complex than that!)
Lesson over for the day!
