Talk about a "storm in a teacup"............sounds as though the CONTRACTED cleaning staff stuffed up, and placed the "opposition's" in-flight reading cr@p in the other party's seat back pocket.
So what??!! If one were a regular traveller on "QANTAS Link", it probably made the flight MORE interesting!
Personally, I DON'T base the selection of my carrier on the quality of their onboard reading material, and similarly I'm pretty certain that QANTAS and Virgin BLUE don't either.....depend upon pax, for their choice of literary approval.
If QANTAS really ARE concerned that they will lose pax because of onboard reading material, then perhaps htey DO need to lift their standard of pax publication!!
And similarly, IF Virgin BLUE have managed to produce a magazine - that simply by its mere PRESENCE - will sway untold percentages of dedicated QANTAS travellers to move across to the "opposition", the inaugurator stands to make a LARGE fortune!!