ZB take up position as biggest 'loco'
I would have thought that by the end of this year, in terms of passengers carried Monarch will be BHX's biggest carrier - whether they are lo-co or not is debatable, as these days, to survive all commercial (as opposed to government owned) carriers have to have low costs.
I think that the old terms "no frills" is more appropriate to differentiate the lower end of the market from the better carriers today.