I think this market share is a complete distraction. The key is load factors and revenue. If the market has grown and new entrants have come in, then other than pressure on prices it should have minimal effect provided costs are contained.
Some costs at the Rat are certainly higher than competition (eg CEO wages and ex CEO payouts) but would you believe this lot on anything they sprout without seeing the facts first??
Seems to me the real issues are wrong/inefficient fleet and withdrawal from revenue routes without replacement which will undoubtedly make costs look awful.
Its about time there was some non company sourced facts to back up the spin to suit whatever purpose they have.