Possessives in business names
See also: S-form
Where a business name is based on a family name it should take an apostrophe, but many leave it out (contrast Sainsbury's with Harrods). In recent times there has been an increasing tendency to drop the apostrophe. Names based on a first name are more likely to take an apostrophe (Joe's Crab Shack). Some business names may inadvertently spell a different name if the name with an s at the end is also a name, such as Parson. A small activist group called the Apostrophe Protection Society[45] has campaigned for large retailers such as Harrods, Currys, and Selfridges to reinstate their missing punctuation. A spokesperson for Barclays PLC stated, "It has just disappeared over the years. Barclays is no longer associated with the family name."[46] Further confusion can be caused by businesses whose names tend to look like they are pronounced differently without an apostrophe such as Paulos Circus, and other companies that leave the apostrophe out of their logos but include it in written text, such as Waterstone's and Cadwalader's.
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