Good to see the press is now asking questions for a change... I think it will indeed be a long weekend for LC & some on the board.... the pressure is mounting...
the current crisis in confidence among Qantas investors is a situation that will require some serious reflection by the board and management about what they are doing wrong in the eyes of many shareholders who appear to have lost faith in the company's strategy.
and
What is new, and is now the biggest threat to the airline, is the damage to its brand. The big winners have been its competitors, which are making strong inroads as Qantas continues to pare back its international routes and has a schizophrenic Asian strategy.
The Qantas story is one the market no longer believes despite having
billions in cash and a strong number of businesses, including a dominant market share in Australia. This is the country's national carrier, it is the backbone of the multibillion-dollar tourism industry and for that a solution needs to be found - fast.
Where to now?
Merge JQ into QF with a new management team..... probably the best quick option for a rapid turnaround of fortunes. At least it's positive and would probably be well received by the punters.... Red tailed 787s, first....
