QF Management are not doing a bad job "strategically".
Most of you have no idea of the bigger picture here which is a real blessing.
What.... you want to sack the management and the board and hire people that will meet short goals measured by key performance indicators or something similar. Then you will feel all warm and cozy and important.
How bigger loss did Sony just post? And how can you consider QF shares trading at a 50 percent discount (Reference what - their list price???).
QF are making some hard decisions, part of Managements salary covers them for the damage to their further professional career being at the helm during tough times.
The long term brand, vision and finance is in place!!!!!!!!!!!!
The only people worried about "the airline" is the staff. This is an easy problem to fix, esp with a 3 billion dollar war chest.
The public and the business community have been dealing with offshoring and globalisation for 20 plus years. As I said previously, the general public don't care about your problem - everyone else has been dealing with it for years. Its going to be fun to watch the spoilt little "rich kids" cry poor.