So WHO let it get this far and WHO didn't stop it ?
There is only one and it's the CEO.
It may well be too late for Qantas, you are right. You can't tell me this wasn't evident 4 - 5 years ago. To me it was.
Joyce has just been riding it out destroying the brand, which perhaps was his strategy all along to prove that his beloved Jet Star model was a picture of perfection even though they were hiding it's true capital costs in the Qantas operation.
Eventually it all had to not work.
When your cleaners are using bottled water every night from the galleys to clean the toilets because management would not provide them with any other alternative you can be sure it's just not going to survive !!!!!!!
A CEO with half an idea about his business would have heard about that one before it was publicised on PPRUNE !!!!!!!