Monarch are expanding to:
1. Compete against easyjet at LGW, MAN and LTN - our 3 biggest UK bases, where they have lesser economies of scale, higher crew costs, less diversification (business/leisure route mix), older, more fuel hungry, more maintainance hungry aircraft and a lesser known brand.
2. Take up routes/ slots that previously failed for an airline that had the backing of one of the biggest most successful airlines in the world and couldn't be given away.
3. Monarch as a brand could never enter the lucrative business market so they are expanding on high risk leisure routes which have a more target rich focus.
So all the altruism, great blokes, lack of complaints, lack of tiredness and wonderful union representation in the world isn't going to prevent the inevitable. I've said it before and I'll say it again, raise your chin and look ahead.
Last edited by BlackandBrown; 9th Jun 2012 at 09:46.