Money talks and it doesn't take prisoners!
I don't believe anyone thinks this management has a way to recover.
Spot on... but it will need a special leader to get a positive strategy happening...
As I see it, a merger with J* (renamed Q lite or similar) and mainline would go a long way to lift spirits for the staff and punters and the over all image for the Q group in one easy step..... the board must consider this move just to save their face, anything else would be unrecoverable without the integration of the B787 into mainline first, J star can live with the A330 with its current route structure until its fleet is repainted back into mainline colours....
It is obvious now the LCC experiment doesn't work in the best interests for "Brand Qantas," much more recognised worldwide than Jstar.
The current management team have been "too clever by half" confusing themselves along the way.... it really is back to basics... ie; a one brand strategy that has been successful for 91 odd years..