Issues
A lengthy piece that skirts around the issues.The management of Qantas have squandered opportunities on many fronts:aircraft type,route structure and the ongoing war with its employees have all depleted the Qantas stamina.If you look at the board and management you will find a sparcity of airline expertise.Lyell Strambi is the only one with any real skillset for running an airline.Joyce is a glorified penciller who has come from a brief stint running a low cost carrier.
The one true Qantas man who had a clue was let go with a number of other knowledgeable execs who now work for Virgin.In 18 months Borghetti has ilustrated perfectly how an airline should be run.Qantas management have however run around in circles of ever decreasing radius blaming every but themselves.
Grounding the airline was simply the most contemptible act ever perpetrated on the travelling public.It cost the airline $100 mil when it could least afford it and destroyed what was left of an iconic brand.Have contempt for your customer base and it will desert you.It has alpha male dinosaur Clifford written all over it
Last edited by Race Bannon; 8th Jun 2012 at 21:19.