London's air cleaner because people care? Or because the government spent vast amounts of (tax payer's!) money on installing gas and electricity to every home? Did we get the lead out of petrol because people care, or because governments mandated it? And what about CFCs? When I was a kid we had plenty of drinking water pollution scares because of what was dumped into the Rhine up stream. I guess BASF, et al. simply "cared" enough to clean up their act?
What a tool...