Could have misread, but that memo makes it sound like the bmi brand and website etc will only be used until October 27th? I thought the intention was to retain it.
I think it certainly is a catch 22 as mentioned above. Starting out with an unknown brand in the current climate, not a good idea. Keeping the bmi brand - well it will be recognised but maybe as an airline to NOT book your travel with. I don't know which is best. Maybe a case of taking the lesser of two evils.
And sounds like the embraers are out of heathrow after the summer. Thats now 7 embraers and counting that need work for the winter. I really hope these guys let us in on the master plan a little bit to share a little of the confidence and enthusiasm they seem to have. The information vacuum is starting to take its toll.