I can echo the comments made so far, and here is my 2p worth too....
I've been reading Pilot magazine for a good few years now, but stopped buying it last year - as a helicopter enthusiast/pilot, I found that the magazine concentrates far too much on fixed wing. Many months can go by without a mention of helicoptering news/articles. I feel like i'm in a minority - like when I goto a restaurant and there is only 1 vegetarian 'option' to chose - erm, there is no choice when there is only 1 dish!
I did buy this months issue as it features an article on the new Cabri G2 helicopter with the front cover headline of "Robinson beater?" but the article does very little to compare the 2 machines directly. At the end of it, he mentions that an R44 owner should seriously consider it.... erm, what about an R22 owner?
I think the number of adverts in the recent issues, together with the non-aviation adverts in this months issue (such as the fancy car leasing, arthiritis cures, etc..) are signs that I won't be subscribing again, perhaps flicking through it at WHSmiths and occassionally buying it if there is something helicopterish in it!
Likewise with 'Flyer' magazine too... not even a single helicoptering thing in it this month, so it stayed on the shelf!
Cheers
David