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Thread: BA exit LGW
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Old 28th May 2012, 08:27
  #42 (permalink)  
Cyrano
 
Join Date: Nov 1999
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Originally Posted by marlowe
So why doesnt IAG do to BA what it did to Iberia? ie. Iberia run long haul and Iberia express run short haul ? After all it was the BACityflyer business model they used to set up Iberia Express
Err...

BA Cityflyer: essentally the BA shorthaul product
Iberia Express: essentially the Iberia shorthaul product

BA Cityflyer: smaller aircraft than mainline
Iberia Express: same size aircraft as mainline

BA Cityflyer: different airport to mainline hub
Iberia Express: same airport as mainline hub

BA Cityflyer: essentially all point-to-point
Iberia Express: feeding the mainline hub

BA Cityflyer: formed to defend high-yield market
Iberia Express: formed to reduce feeder costs because there is a negotiated limit on how much capacity Vueling can operate with an IB code share


Not having a go, but IB Express doesn't look much like BA Cityflyer to me - are there other aspects of the business model that are closer, that I'm missing?
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