So why doesnt IAG do to BA what it did to Iberia? ie. Iberia run long haul and Iberia express run short haul ? After all it was the BACityflyer business model they used to set up Iberia Express, so whats good for the madrid end of the business will probably work at the London end as well, sure the London end will scream and shout just like the Madrid end is doing, but I am sure IAG will quell the dissenting voices.