The EZY low yield was an excuse used initially at GLA also, but they have quite a developed network now, so I am not buying that
Just to going back to this again , agree with cabin crewe and others , that the term "not enough yield" is , in effect , cobblers and should be banned and airlines have to use another ( correct) phrase, such as "we are not competitive enough" , "we were not pricng our fares correctly " or " we don't think it's worth our time serving that airport " because saying not enough yield implies it's nothing to do with the airline ... so who sets the fares
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b.t.w , i don't think KLM will have BHX-AMS all to themselves this time next year...