Watch this. This is the demise of an airline. We have a management who are rigid, inflexible and cannot adapt to changing circumstances. We got the usual "BA Brand" spin with them truelly believing that we will believe that that will carry us through. They delude only themselves. The passengers do not gove a stuff about BA Brand.
In a recent City Flyer RJ100 from Birmingham that I was flying in, passengers were served a cold 'hot' meal then the pilot announced to all the passengers not to eat the trifle because it was date expired. So much for BA brand.
We cannot compete. GreasyJet will soon announce an Inverness to Gatwick flight. Watch the demise of Inverness. Aberdeen will close for a similar reason. Watch the demise of an airline.
We may have a chance if we could get a brave management who could re-invent ourselves and if BACX were to fly as a no-frills budget - our management could not adapt. Remember this entry in 2 years time.