Jay summed it up in far fewer words than I could.
The media need something to sensationalise. "Helicopter ditches, everyone safe and home with family, helicopter back onshore", is not what they want to report in local news let alone international news.
When G-REDL crashed I lived on the East coast of the US and heard about it on the news there. I am adamant it was only because so many lives were lost, and being so soon after G-REDU there was an added controversy. It's disgusting, but true.
Locally we get all of the "RTB due to door caption", thumped into the news paper as "Helicopter makes emergency return to Aberdeen due to emergency light!" Every single mention of a helicopter in the local papers always refers back to the G-REDU and G-REDL incidents even when they are utterly unrelated. Sensationalism of reality is what sells, which is why heli operators need very good
PR departments these days.
Sorry to drag on about it. I have a bee in my bonnet about it too...