Who the hell is handling social media in Aer Lingus?
They have a youtube account called 'aerlingus1' - seriously? They couldn't even come up with flyaerlingus or aerlingusdotcom?
They have no Twit*er, LinkedIn, or Facebook account. None of which cost anything to setup and maintain. Twit*er and Facebook can be used to provide customer support, and Facebook in particular is a great and proven way to increase brand awareness as well as promote sales. LinkedIn is a great way to connect to the business community and promote your product offering, as BA have successfully done, and can also act as a great recruiting tool.
For an airline that's making such an effort to increase mobile accessibility, I can't get over how much they've ignored social media.
If you want an example of great marketing, look no further than easyJet and BA. They know how to do it.
Last edited by dublinaviator; 17th May 2012 at 18:31.